When you’re choosing the right exhibit for a trade show, job fair or other marketing event, there are a lot of things to consider. If you’re not sure how to choose a dynamic exhibit that will make attendees take notice, follow these common sense tips for a multi-purpose exhibit that eliminates the need to buy a new one for each event.
#1 Tip For Portable Trade Show Displays: Choosing The Right Kind
There are a number of different types of portable exhibits, which makes choosing the right one your first task. Before you pick one, learn about the difference between pop ups, banner stands, table tops and other types of exhibits. If you’re not sure which type is right for your business, talk to a company that specializes in a range of exhibits. They can help you choose the right one.
#2 Tip For Portable Trade Show Displays: Make Sure Your Company Name Is On The Display
Although this seems like a common sense tip that everyone should know, it’s something that many newbies forget — to put the company name in a spot that’s easy to see. Many companies are so focused on how the exhibit looks that they completely overlook that not everyone will be familiar with their company. Put your company name and logo somewhere that’s easy to see — usually toward the top of the exhibit.
#3 Tip For Portable Trade Show Displays: Make It Easy To Tell What Your Business Sells
Next, make sure that it’s very clear what product your company sells or what service you provide. Some of the people who are attending the event will be completely unfamiliar with your company and if they can’t tell what service you provide or what product you sell, they won’t have any incentive to stop by and learn more.
#4 Tip For Portable Trade Show Displays: Pack It Carefully When You’re Done With It
Lastly, when the event is over, it’s vitally important that you take the time to pack your exhibit back into its carrying case. Chances are good that you’ll be exhausted — after all, you’ve probably been standing on your feet for at least 8 hours when it’s time to pack up and head home. Although you might be tempted to just toss the pieces of your portable trade show displays into the carrying case and worry about putting them in properly later, this is a bad idea. Loose pieces can bump into each other and actually become damaged if they’re not placed in the case the right way. Additionally, before you put everything in its carrying case, take the time to make sure that the pieces are clean. Wipe down the frame with a soft towel if necessary so that you’re not packing away an exhibit that’s full of dirt.
Researching the many types of portable trade show displays that are available, making sure your company name is easily visible on the exhibit, making it easy for an attendee to instantly know just what you sell, and packing it up carefully when the event is over may all seem like common sense tips, but they’re still important to remember.